Even in times of crisis, there is plenty of opportunity for innovation. But, most products brought to market fail. Tech Entrepreneur Ash Maurya says this is "not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product."
In his book Running Lean - Iterate from Plan A to a Plan That Works, Maurya gives us tools to understand:
product development
customer testing
when to pivot
when to fundraise
Watch this recording to discuss key learnings from the book and how you can apply it to your businesses and products. This session is ideal for business managers, CEOs, small business owners and product managers.
If you've read the book (or at least some of it), you will benefit from the discussion much more. If you don't manage it, this will still be a useful summary session. Click here to get it on Amazon: https://amzn.to/2OvGyeG
If you want to get the slides and the Business Model Canvas for Tech For Non-Techies that took me 20 minutes to create, go to techfornontechies.co and login to the Book Club. It's free to access (for now!)
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