Shopify Checkout Customization Made EASY!
Looking to customize your Shopify checkout? In this video, we'll show you how to easily change your Shopify checkout process for a seamless, branded experience.
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Configuring the Configuring the Shopify Checkout
One of the benefits of using Shopify is that the platform has a standard checkout that customers are familiar with from the many other Shopify stores from which they will have purchased.
The Shopify checkout has been optimised using the data from the millions of transactions that have gone through the Shopify checkout. Consequently, the layout for the checkout cannot be altered in the standard Shopify plans (Basic, Shopify or Advanced).
Whilst the checkout design cannot be changed, there are a number of options that sellers can configure in Settings - checkout
Design
The look and feel of the checkout (e.g. background, logo) is configured in Online store - themes - Checkout. The layout cannot be changed, but there are several options for making the checkout fit with your company's identity.
Customisations include:
• Background colours or images (recommended image size: 1000 x 400px recommended)
• Logo (recommended image upload size: 450 x 250px recommended)
• Logo size and location (left of right)
• Fonts
• Form fields
• Colours for buttons, errors and highlights
Options
When configuring your account, is it best to enable most options so that customer can choose their preferred options.
Customer accounts
Shopify can be configured in three ways:
• Disable customer accounts, i.e. customers can only check out with guest accounts
• Enable customer and guest accounts
• Customer accounts required
The best practice is to enable customers to choose whether they use a create an account or not. Returning customers may value creating an account, so they do not need to re-enter their details with every order. Other customers may not wish to have their details stored.
Customer contact
Checking out
Shopify has the option to enable customers to checkout using phone or email. Whilst allowing the customers to check out using a phone number may improve conversion rate, email is a more convenient way to send customer messages for the following reasons:
• Free. Contacting a customer by phone can incur charges
• Less intrusive.
• Fewer formatting issues. Phone numbers can be written in several ways, which can cause issues when searching for orders
• Searching. Easier to search for order using emails
We recommend only allowing customers to checkout using an email address.
Shipping updates
By enabling customers to opt into shipping updates, you will potentially cut down on customer service queries. Note that this does require adding keeping shipping details in order processing up to date.
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