What is Customer Relationship Management (CRM)?

Published: 27 October 2020
on channel: NetSuite
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Learn more about CRM in this associated article: https://social.ora.cl/6002wKUKn

Customer relationship management, or CRM, technology helps create, store, automate and optimize customer and prospect data. A CRM system is a shared platform that enables sales, marketing and customer service teams to conduct business more effectively, providing visibility into the same information across each touchpoint of the customer journey. Ultimately, a CRM solution helps businesses create a great customer experience.

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