"Growth Hacker Marketing" by Ryan Holiday - BOOK SUMMARY
Growth Hacker Marketing... a primer on how marketing is evolving, with real strategies and tactics by Ryan Holiday, the former director of marketing at American Apparel, recently turned media guru for best-selling authors. -- Sign up to receive free weekly video book summaries at http://www.bookvideoclub.com --
In Growth Hacker Marketing, he explains why traditional marketing efforts aren't the most effective, and shows what we can do about it.
The Growth Hacker Formula consists of:
Achieving product-market fit... because it all starts with selling something people really want;
Finding a growth hack to go viral cost-effectively; and
Closing the loop with high retention – turning one-time transactions into sticky or repeat customers.
In order to better follow this formula, we're going to tackle:
What is growth hacking; and
What does it mean to achieve product-market fit
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