Webinar with Larry Kim | Personalizing Your PPC Campaigns
In this webinar, WordStream Founder (and PPC Mastermind) Larry Kim teaches you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click. Larry Kim covers:
How to utilize different ad formats and extensions
How Quality Score works (and what a good score looks like)
How to use Dynamic Text with Keyword Insertion to automatically align landing page content to your ads
Where you send your PPC traffic is critical to converting leads. Learn how tailored landing pages can help you lower your CPA: https://bit.ly/2UcxnjF
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