Gtag vs. GTM (Google Tag Manager): What’s Best for GA4?

Published: 22 November 2022
on channel: Inflow®
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Which should your website use for its data tracking: Google Tag Manager or global site tag?

SEO Strategist Julia Morris explains the current pros and cons of each (including new updates) and what we recommend for our analytics clients.

0:00 Introduction
0:34 Global Site Tag vs. Google Tag Manager
1:31 Tag Coverage Summary
2:41 New Global Site Tag Developments
3:15 What Our Team Recommends

» Read more about GA4 data tracking here: https://www.goinflow.com/blog/google-...

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