Justification using SWOT, PESTLE & Product Life Cycle Models | BTEC National Business Unit 2
The final part of Activity 1 in Unit 2 is to provide a justification for your marketing campaign by using at two relevant models. In this livestream we explore how to use selective data for three models (SWOT, PESTLE & Product Life Cycle) to provide a supported judgement for your campaign.
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VIDEO CHAPTERS
00:00 Countdown and Introduction
06:00 SWOT Analysis Revision
12:34 PESTLE Revision
18:01 PLC Revision
25:28 AF4 Justification Key Points
28:05 Worked Example
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