Which brands are “fast fashion”? How to tell (in 4 points) ǀ Justine Leconte
Fast fashion means that the brands produce in countries where labor is very cheap because the laws don't protect the garment workers. The clothes produced are of poor quality and execution, and they get sold at incredibly cheap prices in "rich countries". Since they are trendy in design, they will get out of fashion quite quickly. In fact, fast fashion brands even release new collections every 2 weeks, to make clothes previously purchased... obsolete.
How to tell if a brand is "fast fashion":
1. Look at the brands producing in countries and factories where accidents happen. These brands clearly don't care about where and how their clothes get produced...
2. Research to which larger corporations these brands belong. It is very likely that a huge corporation like Inditex (Zara, Mango...) uses similar production methods for all its brands.
3. Understand the mindset of the brands / corporations that belong to the fast fashion industry: if they outsource their productions to countries where labor rights aren't respected, it is probably not to be charitable. Then claiming to use organic cotton (as an example of PR action) just can't make it up for ethically questionable practices.
4. Learn the break down of a price tag. If a Primark t-shirt costs 5€ in retail, how much of that actually goes to the garment worker?
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Justine
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LINKS & THINGS MENTIONED
My TEDx talk about fast fashion: • Fast fashion to fair fashion: a toolb...
5 years after Rana Plaza, has the situation improved?: https://www.racked.com/2018/4/13/1723...
Living wage report for Dhaka, Bangladesh (cf. comparison chart p.44): https://www.isealalliance.org/sites/d...
Brands which have produced at Rana Plaza: https://qz.com/78162/here-are-the-wes...
Bangladesh Accord on Fire and Building Safety: http://bangladeshaccord.org/
“Clean clothes” campaign: https://cleanclothes.org/
Documentary movie: “The true cost” (worth a watch if you haven't seen it yet)
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CREDITS:
Photos of Rana Plaza: The Guardian
Music:
Epidemic Sound
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