How to Repurpose Content to Reduce Cost and Improve Efficiency

Published: 16 May 2020
on channel: Convert4 - Marketing Tips for Service Businesses
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Hello everyone, Mathew here with Convert 4.

The following is an instructional video covering a system we created to better utilize assets created internally by copywriters, designers, and videographers / editors.

The purpose of utilizing this tactic is to increase the efficiency of your marketing team, repurpose existing assets and drive down overall marketing department costs, and create a more suitable environment for your marketing channels to perform at their best.

I first discovered this simple modification while observing my own teams operating costs & looking over the day-to-day input and output of my team members. I noticed there was quite a substantial amount of time spent creating new assets & not enough time spent on what happens after these assets were created.


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