A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book!
A full, visual guide to everything you can learn in a Marketing degree program.
This easy-to-read, full-color book walks the reader through the most important parts of successful business marketing. It covers everything from advertising and social media to marketing economics and the commercial law. Flow maps, infographics, pull-out features, and glossaries that explain marketing jargon make it easy to understand the information. There are also profiles of successful marketers like David Ogilvy and Philip Kotler, as well as biographies of brands like Netflix and Apple that show how the concepts work in real life.
Includes issues like management, market research, product development, buyer behavior and the effect of pop culture, ethics, and social responsibility, digital marketing, including social media and SEO, and retail in all its forms.
• How lockdown and the global outbreak have changed marketing around the world
Whether you're a student, a marketing professional or a small business trying to expand, "A Degree in a Book: Marketing" is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
"A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book!" by John Jessup is a complete guide to the field of marketing. There are 10 chapters in the book, and each one is about a different part of business.
Chapter 1: An Introduction to Marketing
This part gives an overview of marketing, including what it is, how it started, and how it has changed over time. Jessup also talks about the different kinds of marketing and how it works in businesses of all sizes.
Chapter 2: Understanding Your Customer
This section talks about how important it is to know your target group if you want your marketing campaigns to work. Jessup gives tips and methods for doing market research, making customer personas, and figuring out what customers want and where they are having problems.
Chapter 3: Marketing Strategy
This part talks about the basics of marketing strategy, like how to set goals, make a plan, and divide up resources. Jessup shows how to find key performance indicators (KPIs) and figure out how well a marketing effort is doing.
Chapter 4: Product Development and Innovation
This section is all about product development and innovation, including how to create and launch new products, how to do product research, and how to use customer feedback to improve current products.
Chapter 5: Branding and Positioning
This section talks about the importance of branding and positioning in marketing, including how to build a strong brand identity, create a brand strategy, and set a brand apart from rivals. Jessup also shows how to make a unique value proposition and place goods so that they have the most effect.
Chapter 6: Marketing Communications
This part talks about the different ways to communicate about marketing, such as advertising, public relations, and digital marketing. Jessup gives useful tips and methods for making effective marketing messages, choosing the right marketing channels, and measuring the impact of marketing communications.
Chapter 7: Sales and Distribution
This section goes over the basics of sales and distribution, including how to make a sales plan, manage sales teams, and use data to improve sales performance. Jessup also talks about the different kinds of distribution channels and how to choose the right ones for different goods and markets.
Chapter 8: Pricing and Promotion
This part is all about pricing and promotion, including how to set prices, make pricing strategies, and use promotions to boost sales. Jessup also talks about the psychology of price and how pricing can be used to change how customers act.
Chapter 9: Marketing Ethics and Social Responsibility
This part talks about the importance of marketing ethics and social responsibility, including how to make ethical marketing campaigns, avoid misleading advertising, and support sustainability and social causes.
Chapter 10: The Future of Marketing
This section looks at the future of marketing, including new trends and tools like artificial intelligence, virtual reality, and the Internet of Things. Jessup also talks about how important it is to keep learning and changing in the business field, which is always changing.
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Content Creator: 📝 Aysun Ibadova
Voiceover author: 🎙️ Jeremy G.
Animation author: 🎨 Esmira Guliyeva
Sound editor: 🔊 Mahluga Taghiyeva
Project manager: 📊 Kamran Tagiyev
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