Autogenic vs Conceptual Metaphors (Business Metaphors - www.businessmetaphors.com)

Published: 02 May 2024
on channel: Andrew T. Austin
234
15

In this video, the difference between autogenic and conceptual metaphors is explained. Autogenic metaphors come from personal experiences and represent one's own experience. Conceptual metaphors, on the other hand, represent ideas or concepts, which may or may not be based on personal experience. The video also discusses how these metaphors are used in business contexts, particularly in the business and money modules of our training programs. It highlights the depth and complexity of metaphors and their significance in understanding and communicating experiences and concepts.

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Business Metaphors - https://www.businessmetaphors.com
#business #metaphors #psychology
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00:00 - Introduction and clarifying the question
00:30 - Defining autogenic metaphors
01:30 - Autogenic metaphors as representations of experience
02:30 - The information density of experience and metaphors
03:45 - Recap of autogenic metaphors
04:15 - Defining conceptual metaphors
05:00 - Using conceptual metaphors in Metaphors of Movement levels 4-5
06:00 - Having both a business concept and experience
07:15 - The alignment between business concept and experience
08:00 - Recap of autogenic vs conceptual metaphors
08:45 - Levels 4-5 information and wrap-up


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