Beth Comstock Speaker Hangout: Personal Connection in Corporate Storytelling
GE CMO Beth Comstock emphasizes that connecting with your audience through an authentic, personal story is a critical first step for any brand—you have to achieve “mind share” in order to get market share. A company’s best storytellers are often their team members working behind the scenes. A marketer’s job is to elicit those stories and translate them to the world.
Join us for our next Google Hangout on Wednesday, February 18th at 12:30 p.m. EST as Beth joins FoST Founder Charlie Melcher to discuss personal connection in corporate storytelling.
RSVP here to watch, and submit your questions for Beth on G+ or to our Twitter handle @fostorg now or during the broadcast!
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