With Email open rates unreliable, tracking link clicks is a pretty vital metric to track your engagement with your emails. Mailchimp makes it easy to track link clicks in campaign emails, but in Customer Journeys and automation it can be a bit tricky. In this video, I show my workaround to track links that are clicked in emails that are sent through automation within a customer journey.
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✅ • Mailchimp Customer Journey \\ Build a...
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Artist: Kia
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Chapters
00:00 - Tracking Clicked Links in Customer Journeys
00:30 - Why Tracking Clicked Links is an Important Metric
00:45 - The Challenge of Click Tracking in Customer Journeys
01:04 - Getting Started with Mailchimp Customer Journey
02:13 - If/Else Statement Doesn't Track Links Clicked!
03:12 - The Workaround - Create a Separate Customer Journey
04:52 - Testing it All Out - Working Through the Process
07:42 - Learn More About Mailchimp Customer Journeys
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