How a 22-Year-Old Grew a Massive Eco Business Without Spending a Dime on Ads! | Aidan Riehl's Story
Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he's implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products.
𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦
0:00 - Intro
02:07- Eco-Friendly Products And Evaluating Their Authenticity
06:59 - Marketing Strategies And Cost-Effectiveness
12:40 - Retail Budget And Green Premium
17:00 - Business With A Focus On Affordability And Quality
𝗔𝗕𝗢𝗨𝗧 𝗔𝗜𝗗𝗔𝗡 𝗥𝗜𝗘𝗛𝗟:
Aidan is a 22 year old entrepreneur from Hawaii that has been working on his startup Ecoternatives for the past 3 years. He believes in creating social, and environmental change through business and innovation. He studied economics at Cal Poly, and recently attended their summer accelerator to continue pushing the limits of what it means to shop sustainably at affordable prices.
𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗔𝗜𝗗𝗔𝗡 𝗥𝗜𝗘𝗛𝗟 𝗔𝗡𝗗 𝗘𝗖𝗢𝗧𝗘𝗥𝗡𝗔𝗧𝗜𝗩𝗘𝗦:
/ aidan-riehl-380983203
https://www.instagram.com/ecoternativ...
https://www.ecoternatives.co (Use this code for a free gift in your order: CDPODCAST)
Sign up for the app waitlist: https://forms.gle/vRv4ZCmsFU9QyvLV8
𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘
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We created this content so creative #entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.
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