What is incremental innovation or competitive innovation? | Crash course on innovation part 10
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Whenever you innovate on a product, service or process to get competitively better than your competitors, you are making an incremental innovation. Or whenever you want to improve your previous product versions, you are applying incremental innovation.
Some companies look at incremental innovation to outdo their competition.therefore you can call this competitive innovation. For some businesses, incremental innovation is about building a premium brand. Minor improvements that add value to customers can emphasise on the USP of the product and as well as serve a different market segment.
Learn from the tenth lesson on the crash course on innovation about incremental innovation and learn to apply it in your field.
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