PETRONAS Deepavali 2003: Boyz In Da Hood
PETRONAS produced this humorous TVC for Deepavali 2003 and it went on to become one of its most memorable TVCs. The commercial featured two hip-hop Indian boys being reprimanded by an elderly relative for trying to act cool. One of the main characters in the TVC changed his name from Muthusamy Karrupiah to, simply, Sam, and this can be seen as an exaggerated metaphor of the great length to which some people would go to deny their past and embrace the present, newfound affluence.
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