How Crocs Became a Fashion Statement | WSJ The Economics Of

Published: 15 April 2022
on channel: The Wall Street Journal
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Crocs stock soared during the pandemic as the footwear brand recorded $2.3 billion in revenue in 2021.

WSJ breaks down Crocs’s business strategy and explains how -- nearly two decades after the colorful clog first became a global fad -- the footwear company found its hold as the world’s most loved and hated shoe.

Illustration: Adele Morgan

0:00 Crocs and the pandemic
1:00 Crocs’ history
3:23 Crocs’ design
4:14 Collaborations
5:15 What’s next?

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