E209: WTF!? You’re Still Using Coupons in eCommerce? Replace Coupons with Cash Back & Win - Oren Cha
Source:
https://www.podbean.com/eau/pb-ndtm4-...
Oren is the Co-Founder & CEO of Fondue - https://www.getfondue.com
Fondue is a SaaS platform that helps eCommerce merchants stop hemorrhaging cash on discount coupons
Fondue replaces these coupon codes with proactive CashBack campaigns instead
CashBack is enabled by a UTM so brands can easily add it to any link in an email, sms, popup, influencer link, or ad
Shoppers can redeem CashBack post purchase either as cash or a gift card to use on the brand's store
Since not every shopper claims their CashBack, brands can reinvest that money into larger offers to increase conversion and revenue
In this episode, Jason & Oren discuss the dangers of discount driven eCommerce and the brand damage & ongoing discounting expectations this can create
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