Instant Messaging: Instant Messaging Marketing
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Instant Messaging Marketing has become increasingly popular as a cost-effective and efficient way for businesses to engage with their customers in real-time.
Compared to live video streaming or blogging, instant messaging (IM) seems to be the technology that is growing the fastest right now. WeChat is used by 650 million people, WhatsApp has 990 million users, and Facebook Messenger has the same number. This makes the group of people who use IM a huge and quickly growing group of potential customers. But marketers and businesses choose to ignore this powerful marketing tool because they think of it as just a way to talk.
Here are four ways that IM can help marketers build their brands:
Communication based on each person
Messaging apps are good for one-on-one communication, like sharing personal stories, answering customer questions, and, most importantly, selling. Social media sites are a good way to share widely and get the word out about content that is going viral. Because messages sent through messaging apps are personalized and made for a specific audience, they feel more personal. Companies can now talk to their fans directly, and what's even better is that these messages are treated the same way as messages from friends.
Audience segmentation is the most important part of Grouped Reach Targeting. With instant messaging programs, you can share content with a single person or a small group of people. Most of these apps let you create different sections or groups inside the app. They may be the most important customers you need for a marketing campaign to work.
#marketing #easymarketing #instantmesssaging
Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
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