Embassy Home Entertainment Logo History (#5)
Andre Blay Corporation was a video software company founded in 1981 by the titular former head honcho of Magnetic Video Corporation. The company released videocassettes (VHS and Betamax) under the "Blay Video" name. In early 1982, Embassy Communications, Inc. acquired the company, and Blay was appointed chairman and CEO of Embassy Home Entertainment.
Embassy Pictures formed their own home video unit as Embassy Home Entertainment as early as 1982 after Embassy Communications acquired Andre Blay Corporation (also known as "Blay Video"). Prior to this, Avco Embassy films were licensed/distributed by Magnetic/20th Century-Fox Video and on the SelectaVision VideoDisc format by RCA Corporation. Embassy also released some genre films under the Charter Entertainment brand.
Embassy Home Entertainment was purchased by Nelson Holdings International from Coca-Cola in 1986 and was renamed to "Nelson Entertainment" on August 15, 1987, then Nelson was bought out by New Line Cinema on December 9, 1991. Some Embassy/Charter videos were still in print by the early 1990s with a New Line Home Video logo on the tape label.
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