Brand Storytelling examples
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Brand Storytelling is a powerful tool that allows companies to create a captivating narrative around their products or services, engaging customers on a deeper level. Brands know they need to come up with, make, and use strong and effective brand stories.
Strong brand stories are one of the most powerful ways to market a brand because they help companies connect with their customers on an emotional, human level. Brand storytelling lets companies tell a story about their products and services, which helps customers understand them better and stay loyal to the brand.
People want to feel something when they watch a movie or read a book.
People watch movies and seasons of TV shows back to back because it makes them feel like they know the characters.
Some brands are very good at it. Consistently.
Here are some examples of brands that use a compelling brand story to tell great, real stories:
Yara International is a chemical and fertilizer company based in Norway that does business in more than 70 countries. Since its founding in 1905, Yara has become one of the world's leading providers of fertilizers, crop nutrition, and solutions for protecting the environment. Yara cares about the environment and wants to make sure that its products are made in a way that doesn't hurt it. The company also works hard to improve food security around the world and give farmers around the world more ways to make money.
In this situation, they started a campaign called "Growers for the Future."
The focus of this campaign is on a hard fact that growers have to deal with now: succession.
#marketing #easymarketing #brandstorytelling #brandstory
Copywriter: Kamran Tagiyev
Voiceover author: Jeremy G.
Animation author: Nazanin Suleymanova
Sound editor: Mahluga Taghiyeva
Project manager: Kamran Tagiyev
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