Customer Experience Metrics Importance
Why Customer Experience metrics are important to learn customer behavior?
To get more customers purchasing, getting better marketing intelligence information to cross, up sell, understand the demand, needs, better brand health assessment, learn the weaknesses and strengths. Grow your brand.
NPS: word of mouth marketing
CES: efforts made
Monetized NPS: cross, upsell
Value score: benchmark
Loyalty matrix: customer segmentation
Brand assessment: measure relationship, interest, saliency
Performance improvement KPI: process measurements improvements
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