How to Measure Digital Marketing Metrics and KPIs
There are lots of ways to measure the performance of your digital marketing efforts. Not all of them are going to show what you must know to guide your marketing campaigns towards success.
In this live video discussion we’ll review the key metrics and performance indicators you must be monitoring to gauge how well your digital marketing is really working. We’ll explain the concept of “vanity metrics” and how marketing can only contribute to business growth when you’re tracking against your business goals.
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