How to keep your ad campaign CPM low?!

Published: 30 December 2022
on channel: Ulix Creative
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If you're looking to keep your ad campaign CPM (cost per thousand impressions) low, one effective strategy is to use split testing. Split testing, also known as A/B testing, involves creating two or more versions of your ad and comparing their performance to determine which one is more effective.

Here are some tips for using split testing to keep your ad campaign CPM low:

Test different elements of your ad. There are many elements of an ad that you can test, including the headline, image, call-to-action, and copy. By testing different combinations of these elements, you can determine which ones are most effective at driving clicks and conversions.

Keep your tests small and focused. Instead of testing everything at once, focus on testing one element at a time. This will help you to identify specific factors that are impacting the performance of your ad.

Monitor your results closely. As you run your tests, be sure to closely monitor the performance of each ad. This will help you to identify trends and patterns in the data and make informed decisions about which ad is performing the best.

By using split testing to optimize your ad campaigns, you can keep your CPM low and maximize the return on your ad spend.

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