The billion dollar secret to Sweetgreen's success
From a small salad shop to technology-driven automated kitchens, Sweetgreen is shaking up the food and hospitality industry. It's a company known for selling salads and has grown somewhat of a cult following in the United States due to its hip millennial-friendly brand and beautifully designed restaurant spaces.
Underneath its salad-selling persona, Sweetgreen is actually a technology company selling something more than just food. In this episode, we'll delve into how Sweetgreen became a billion-dollar company, how it uses technology to redesign hospitality, and what this means for the future.
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Video chapters:
00:00 Introduction to Sweetgreen
01:09 How Sweetgreen got started
02:55 The tech powering Sweetgreen
05:33 Sweetgreen's automated kitchens: Infinite Kitchen
07:13 The future of food and hospitality
08:11 Closing remarks about Sweetgreen
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