Show Results, Make More Money - Crafting Client Case Studies with Sarah Guilliot
Ep. 317 - Here’s something I’ve learned over the years when it comes to selling any service…People want to see results before they buy.
They want to see success stories of people who were in a similar situation that they were in and how your service helped them.
It’s been this way since the first before and after weight loss ad came out I’m sure.
And the same is true for web design. If you can showcase client results and put them into a concise story with clear messaging on how your web design services helped them, it’s a client lead machine.
To help you create case studies of your own, I’m so excited to have onto the podcast Copywriter & Brand Messaging Strategist Sarah Guilliot who shares how to create client case studies to make more and easily attract new web design clients based off of client stories and results.
In this episode, we cover:
How to conduct case study interviews
How many case studies you should have
How to market with case studies
Whether or not case studies should be on a portfolio page
The difference between reviews, testimonials and success stories
How to craft a story out of client results
And more.
WHOOPER of a good episode here.
At the time of writing this, I’m working on some case study/success stories of my own so I’m right there with ya!
In This Episode
00:00 - Introduction
00:05 - Creating Effective Web Design Case Studies
04:51 - Uncovering the Power of Case Studies
08:17 - Effective Case Studies for SEO
13:46 - Creating Effective Case Studies
25:01 - Improving Business Results With Real Numbers
31:00 - The Power of Casual Conversations
35:44 - Benefits of Case Study Interviews
44:10 - Maximizing for Marketing
Connect with Sarah and get all the links and resources mentioned in the episode at:
https://joshhall.co/317
Subscribe to the podcast on:
Apple/iTunes - https://apple.co/36wnnc3
Google Play - http://bit.ly/32c5EmD
Stitcher - http://bit.ly/2QM0sUh
Spotify - https://spoti.fi/36ttMEZ
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YouTube - http://bit.ly/2CdGSYM
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