The Motorcycle That Changed America Forever
Vusi Thembekwayo tells how Lego and Harley Davidson created communities around their companies.
When communities form around a brand, they naturally evolve into powerful brand ambassadors, often without any direct influence from the brand itself. These passionate groups, like the dedicated Harley-Davidson riders or Lego enthusiasts, embody the spirit of the brand in their everyday lives.
They share their love, stories, and experiences with others, amplifying the brand's reach and impact far beyond traditional marketing. These organic connections are invaluable, turning customers into advocates who spread the brand's message with authenticity and enthusiasm, making the community an essential part of the brand's identity.
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