Level Up Series: Metrics that Matter
The Digital Economy Program is offering a FREE marketing learning series hosted by Kelly Doody from Social School!
In this webinar you will learn how to:
1) Discover the three most important metrics in today's social and digital landscape and which to pay attention to for a results-focused, data-led digital strategy.
2) Dive into Facebook and Instagram Insights and learn how to benchmark your efforts—and results—across meaningful timeframes.
3) Rediscover Google Analytics, and learn why this free tool is the most underutilized yet exceptionally powerful place to understand, iterate and optimize the performance of your paid and organic marketing efforts.
About Kelly Doody and Social School: Social School was born from the recognition that what modern businesses needed most was not an expensive agency or outsourced expert, but rather, empowered in-house skills.
Workbook: https://businesslink.ca/wp-content/up...
Slides: https://businesslink.ca/wp-content/up...
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Business Link is a government-funded non-profit that has been helping Alberta small businesses start and thrive since 1996. They provide one-on-one coaching and advice, market research, access to experts, training, and education, as well as specialized support for Indigenous and immigrant entrepreneurs.
Our team of experts provide personalized support for small business owners and entrepreneurs starting or growing their business. We provide 1-on-1 coaching and advice, market research, access to experts, training, education sessions, and specialized support for Indigenous and immigrant entrepreneurs. We’re passionate about providing support services that will build business success in Alberta, and we’ve been doing it since 1996. We wouldn’t be able to do what we do without the funding support of the Governments of Alberta and Canada. Visit www.businesslink.ca to learn more about what we do.
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