How Search Engine Optimization Works: Tips for Better SEO Rankings
This video explains how search engines like Google and Bing find and organize websites. We talk about how they discover new pages, store information about them, and decide which ones to show you when you search. Learn about how search engines deal with websites that have the same content. Gain insights into how you can make your website easier to find online.
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When Search Engines perform a lightening fast search, they achieve this not by searching the web itself but by querying a massive database of the pages on the website they have built. Finding the information on the website is known as 'Crawling' and the database is called the 'Index'.
Timestamps:
00:10 Example search
00:37 Crawling and indexing
01:37 Crawling
03:27 Indexing
4:38 Meta-data
5:20 Canonical pages
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