Keyword Research for Google Search Ads: Complete Course
Optimize your Google Ads campaigns with expert keyword selection. Learn how to brainstorm keywords, use keyword tools, organize keywords into groups, understand keyword types, and leverage negative keywords to drive targeted traffic and improve your ad performance.
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Timestamps
0:00 Keyword research process
0:24 Brainstorm keywords
0:49 Generate additional keywords
1:56 Types of keywords
3:34 Campaign structure
Creating Google Search Ads campaigns requires specifying lists of keywords that will trigger ads. Advertisers must research keywords and organise these into campaigns and ad groups based on themes to create successful campaigns.
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