How to HOOK Your Viewer in 5 Seconds - Video Hook Strategy

Published: 20 March 2023
on channel: Kapwing
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Grabbing the attention of your viewers within the first few seconds of the video is more important than ever. With the rise of short form content, viewers now expect a video hook immediately upon opening content so they can make the decision as to whether the video will be worth watching. Today, we teach you our strategy for a great video hook, and share examples of creators like Monet Nejon, a crochet artist on TikTok, using the same strategy that have gained millions of followers.

The importance of the video hook 0:00
What makes a great video hook? Our strategy 0:32
Adding visual stimulation to a video hook 1:13
Adding audio stimulation to a video hook 1:54
Using a direct tone of voice 2:24
Hint at the payoff 3:01
Strategy case study: Monet Nejon 3:07
Stategy case study: Makeup storytime videos 4:35
Takeaways 5:20

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