Courtney Johnson on Leveraging Content to Build a Personal Brand
Today on The Rough Draft we talk with content creator & solopreneur, Courtney Johnson. Courtney has such a fascinating methodology on creative storytelling. Her delivery mechanism is primarily social media, but she uses many types of digital marketing to grow her personal brand as a mentor and consultant. We talk about how she focuses on creating a lot of content - no matter how good or bad she thinks it is - and how this not only led to her overall success, but also generated nearly 8 million views on what she would say is objectively a bad piece of content. We get into her simple daily habits, different tools used in her workflow, and how a content creator should never leave anything in their drafts. Alright, here’s our conversation with Courtney Johnson.
Guest Bio
Courtney Johnson is an Austin-based solopreneur, social media consultant, personal brand manager for tech execs, and content creator who writes about motivation, personal brand, career, and marketing. She is the creator of the Monday Megaphone Newsletter, Level up on LinkedIn Program, and Level up on TikTok program.
Additional Resources
LinkedIn: / courtneylynnjohnson
Instagram: / courtlynnjohnson
TikTok: / courtney..johnson
Patreon: / courtneylynnjohnson
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00:00 Intro
03:07 Habit Stacking and Being Productive
08:02 “Cringe Mountain”
19:04 Creating Content About What You Love
33:56 Repurposing Content, Community, and Being a Solopreneur
51:30 “Slay the Gatekeeper” and Other Platforms
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