What it takes to make a great political ad

Published: 05 October 2015
on channel: PBS NewsHour

63,145

293

Political consultant Fred Davis has had no shortage of notable clients, from Arnold Schwarzenegger to Carly Fiorina to John McCain. Davis gives his Brief but Spectacular take on how to captivate and convince viewers with an advertisement they will always remember.

View the Full Story/Transcript: http://www.pbs.org/newshour/bb/takes-...

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