How Conversion Rate Optimization can increase sales

Published: 29 April 2024
on channel: SCRIIV
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Conversion rate optimization is not too technical or difficult (Even if it sounds like it).
It has the potential to multiply leads and revenue for any business.
If you want to increase your conversion rate, as in boost clicks and actions people take on your website, then it's time to do some website optimization!

In this video, I will explain what conversion rate optimization is in simple terms and examples, so you can start doing it today! In my case, I'm learning how to do CRO in WordPress, specifically with Elementor page builder.

After watching this video, you know how to increase conversion rate on your website one element at a time. This is simply a quick CRO tutorial to help you understand why it's so important.

Conversion rate is the key on every part of your sales funnel to unlocking more clicks, leads, customers and sales. And while it might sound complex, CRO is often about simple AB split testing, where A and B variations are compared on a website. In this video, I'll create a an experiment for a headline to see which one leads more people to a shop URL.

Similar testing can be used on two ad sets in social media marketing, two different email sequences, two different offers and so on. The potential of this digital marketing tool is massive, because it can potentially double or triple sales.


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