How to Choose AI-Powered Social Marketing Tools
With the help of GenAI, social media marketers can maximize the impact of their campaigns on a tighter budget. This can be achieved by streamlining content creation and targeting engagement to boost results. In a Capterra research, 76% of marketers say their company will increase spending on generative AI tools over the next 18 months. Social marketing thought leader and author Pam Didner shares her insight on how to choose the best GenAI tools for your business: Link to article
“When you are thinking about what kind of tool you need to build into your stack, you should first determine which kind of marketing channels are the most important for your business,“ explains Didner. “My recommendation is to always try first the AI features that are built into the existing platform that you are using.”
Discover all the insights on Capterra: https://www.capterra.com/resources/fu...
0:25 - Intro
1:01 - What’s driving the demand for GenAI tools
2:23 - Pros and cons of using freely available GenAI tools
4:49 - Questions to ask vendors when buying GenAI technology
7:24 - Other AI-powered systems to consider
9:16 - A software purchase Pam Didner regretted
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