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In this video on we dive into the ultimate Facebook campaign structure for 2024, breaking down the key elements that will maximize your ad performance and ROI. Learn how to effectively organize your campaigns, from setting up the perfect ad sets to targeting the right audience and optimizing your creatives. Whether you're a seasoned marketer or just getting started, these proven strategies will help you stay ahead of the competition and make the most out of Facebook's ever-evolving advertising platform. Don't miss out on these essential tips for success in 2024.
-- Frequently Asked Questions
Question 1) How do I structure my Facebook campaign?
Answer: You define budget and schedule for each ad set. Create an ad set for each target audience with your bid; ads in the set target the same audience with the same bid. This helps control the amount you spend on each audience, determine when the audience will see your ads, and provides metrics for each audience.
Question 2) How to make a good campaign on Facebook?
Answer: How to set up a Facebook ad campaign
1. Choose a campaign objective.
2. Set up your campaign budget.
3. Choose your audience.
4. Select your ad placements.
5. Create your ad copy + creative.
6. Launch your ad.
7. Split test and optimize.
Question 3) What is the best Facebook ad format?
Answer: Images used in image ads should be in JPG or PNG format, with a ratio of 1.91:1 to 1:1 and a minimum resolution of 1080 x 1080 pixels. The image size must not exceed 30MB and shouldn't have less than 600 pixels in both width and height. Alternatively, you can also use panoramas and 360 photos in your image ads.
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About Post Graduate Program in Digital Marketing Program:
This digital marketing course is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, as well as experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.
Key Features:
- Purdue-Simplilearn Joint Post Graduate Program Certification
- Purdue Alumni Membership and Masterclasses
- Masterclasses from top Purdue instructors
- 200+ hours of applied learning
- Experiential learning through case studies and theme-based project work
- Get noticed by the top hiring companies
- Learn 35+ Digital Marketing tools
Skills Covered
- Search Engine Optimization
- Content Marketing
- Web Analytics
- Keyword Management and Research
- Website Management and Optimization
- URL Management
- Search Psychology
- Keyword Organization and Match Types
- Keyword Research
- Advanced Ad Features
- Ad Testing and ExtensionsLanguage Targeting
- And Many More
Note: 1 year of experience is preferred
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