Content syndication is the re-publishing of web content on a high-quality third-party website to reach a wider audience that links back to your original content.
Syndicated content does not have to be a blog post or article. Any kind of digital content can be syndicated, including blog posts, articles, infographics, videos, and an audio podcast. Syndicated content not only increases your reach and brand awareness, but it also creates links and can help drive more traffic to your original article. By doing so, you can actually expose your content to thousands of online users who may not even know your brand or your business!
This works well for organizations that focus on account-based marketing because you can provide the content syndication provider with a list of your target accounts.
Indeed, it works best for those who are looking for better visibility and greater exposure to present their brand to a wider audience. Content syndication is not for SEOs looking for immediate results. For everyone else, content syndication becomes the ideal brand awareness strategy.
Content
0:00 Introduction
1:55 What is content syndication?
3:02 Examples and ways to create syndicated content
12:24 What is the benefit of content syndication?
19:48 Ahrefs article
23:45 How to create syndicated content and post it?
29:51 Where else does content syndication happen in other areas?
35:00 How to automate content syndication for your business?
38:11 Is it worth it to order content syndication by third parties?
40:28 Conclusion
Useful materials:
Ahrefs original article https://ahrefs.com/blog/en/content-sy...
About content distribution https://foundationinc.co/lab/content-...
About episodic content https://sparktoro.com/blog/how-to-inv...
About choosing a platform for content syndication https://sparktoro.com/blog/is-this-a-...
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