JPGs vs. PNG? π€ (Image SEO 101: Part 6)
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Ever wondered about the connection between SEO and images? Youβre not alone. The intricate world of text captions, titles, and alt text might seem confusing.
In this article, we will address common questions and concerns about images and SEO, and discuss how to effectively use images on your blog or website to improve your online presence.
The Importance of Images on Your Blog or Website
Do you need images on your blog or website? The answer is yes! While Google will still index a website without images, youβll miss out on the opportunity to show up on Google Discover and news. Websites without a featured image are less likely to be featured on Google News or Google Discover. Plus, with Googleβs increasing focus on visual search, images will play a crucial role in SEO moving forward.
Best Practices for Images
When it comes to using images on your blog or website, relevancy is key. Avoid using random images that donβt relate to the content, as it may confuse users and lead to a poor experience. To source images, consider free tools like Unsplash or Pexels, or paid tools like iStock or Adobe Stock. However, keep in mind that Google rewards uniqueness, so using stock images that have been widely used on the internet may not be ideal.
The Hierarchy of Images: Free, Paid, and Unique
When choosing images for your website, consider the following hierarchy:
Free images β Easily accessible but widely used, which may affect your websiteβs uniqueness.
Paid images β Less likely to be widely used, but still not unique to your website.
Unique images β The best option, as they are original and exclusive to your website.
Google has even announced that they reward websites with original images taken with phones or digital cameras. These unique images are far more valuable than stock images, as they provide a genuine representation of your business or content.
Donβt Forget About Graphics
Images arenβt limited to photos taken with a camera; graphics are also considered images and can be indexed by Google. Whether created on Canva, Illustrator, or by a professional designer, graphical images can add value to your website without needing flashy, high-quality photographs.
Understanding Image File Types
The most common image file types on the web include JPEGs, PNG files, WebP files, SVG files, and GIFs. Hereβs a brief overview of each:
*Read the full transcript on my blog: https://yerainabreu.com/blog/image-seo/
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