60 30 10 Color Rule in Branding

Published: 05 September 2024
on channel: Digifix
319
29

This video explains about The 60-30-10 color rule in branding.

The 60-30-10 color rule in branding is a guideline for balancing colors in design to create a visually appealing and cohesive look. It involves using:
60% of a dominant color: This is usually a neutral color and forms the majority of the design, often as the background.
30% of a secondary color: This complements the dominant color and is typically used for elements like typography, icons, or subheadings.
10% of an accent color: This is a contrasting color used sparingly to highlight important elements such as buttons or calls to action.

By following this rule, you can ensure that your design is balanced and visually engaging, which helps in strengthening brand identity and recognition.


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