How NOT to Start Your Agency with Mike Wiendels of Minimum Studio at NoCode UK
Mike Wiendels, co-founder of Minimum Studio, shares an unfiltered journey of starting an agency from scratch. From early struggles in Thailand to building a successful agency focused on no-code development, Mike offers valuable insights and candid advice. Learn about the challenges of transitioning from a freelancer to an agency owner, the importance of process and taste, and strategies for hiring and scaling. This talk is essential for anyone considering starting their own agency or looking to improve their existing operations.
The accidental start of an agency
Overcoming early financial struggles
The importance of taste and process in building an agency
Key red and green flags in hiring and client selection
The role of pricing and operations in agency success
Marketing strategies and the importance of positioning
Key Highlights:
0:05 - Introduction
1:10 - The accidental start of an agency
1:55 - Initial financial struggles and freelance challenges
2:56 - Creating Minimum Studio and early decisions
3:48 - The importance of agency taste and process
5:01 - Changing relationship with the editor
5:44 - Understanding why clients hire agencies
7:02 - Hiring for slope, not Y-intercept
8:52 - Red flags in clients
10:25 - The significance of process in agency work
11:15 - Iterating on process for better results
12:23 - The importance of having a cash buffer
18:04 - Building the agency pyramid structure
19:11 - Managing overhead and utilization rates
20:54 - Long-term focus and slow burn approach to agency growth
21:56 - Audience Q&A: Pricing strategies and scaling up resources
23:25 - Balancing freelancing and agency growth
24:16 - Managing team dynamics and retention
27:48 - Earning potential of solo freelancers
29:28 - Evaluating tech stack and platform choices
About Minimum Studio:
Minimum Studio is a leading no-code development agency focused on creating impactful digital products. They leverage the power of platforms like Bubble to build scalable and efficient solutions for their clients.
https://minimum.studio
About NoCode UK:
NoCode UK is the UK's first NoCode and AI conference, bringing together visionaries, builders, and enthusiasts to explore the potential of NoCode and AI. The event features talks from industry experts, panel discussions and a hackathon. With tracks focused on AI & Tech, Founders, and Creators, NoCode UK offers deep insights and actionable advice from industry experts.
Follow us:
Web: https://nocodeuk.org
Twitter: https://x.com/nocodeuk
LinkedIn: / nocodeuk
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