How did Souled Store become ₹1300 Crore Tshirts Brand | Vedang Patel | Business Talkies by Groww
How did Souled Store become ₹1300 Crore Tshirts Brand | Vedang Patel | Business Talkies by Groww
Welcome to another exciting episode of ‘Business Talkies,’ where we delve into the stories of extraordinary founders and the secrets behind their success.
In this episode, we’re thrilled to feature Vedang Patel, the mastermind behind India’s ₹1,300 crore merchandising empire. Discover how Vedang turned a small startup into a retail giant.
We chat with Vedang about:
1. His unique approach that revolutionised merchandising
2. Key moments that fuelled his business growth
3. Strategies for scaling in a dynamic market
4. Future trends in retail and merchandising
5. Vedang answers some common industry questions—like how technology is reshaping consumer expectations.
Tune in for an inspiring journey into entrepreneurial excellence and strategic innovation with Vedang Patel.
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Timestamps:
0:00 - Introduction & Highlights
2:23 - The Souled Store's beginnings
3:06 - Vedang’s finance journey
4:22 - Entry into T-shirt business
5:52 - First brand partnership
7:34 - Brand deal structure
10:00 - Cost and revenue breakdown
13:09 - First two years in business
16:56 - Pandemic impact on business
22:09 - Road to profitability
36:47 - Key tips for starting a store
44:29 - Tips for growing a profitable business
46:36 - Conclusion & BTS
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