How Kiehl's Canada leveraged AI tools to boost revenue and return on ad spend
Integrating AI tools into your strategies can take some getting used to, but experimenting now can help improve your campaign performance and keep your business up to speed.
Here, Olivier Mathon, media performance manager at L’Oréal Canada, explains the major results achieved after testing Performance Max with the company’s Kiehl’s line, which led to scaling that approach to the rest of L’Oréal’s transactional brands.
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