UTM Tracking URL Management Airtable Template & Training on How to Create One for Yourself & Clients
UTM Tracking URLs make tracking the performance of campaigns and advertising easy. UTM parameters work with Google Analytics, Plausible Analytics, Google Ads, Facebook, Groundhogg, Mail Chimp and basically every other web platform you may think about using for digital marketing.
This training covers how to use UTM tracking including the 3 essential parameters (source, medium, campaign) and the 2 optional parameters (term, content).
Using Airtable is better than Excel or Google Sheets because there are easy to use formulas that can eliminate parameters from the final URL that are not filled out. It can also provide an error if some required info is missing.
Copy My Airtable Template: https://airtable.com/shrKnxnpiclVzq8sY
Different Types of Marketing Campaigns Article: https://touchdowntech.com/5-types-mar...
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Links
🌎 Airtable: https://go.touchdowntech.com/airtable (affiliate link)
Timestamps:
00:00:00 Intro to UTM Tracking
00:00:37 Demo Existing Template
00:02:48 Make a Copy of the Template
00:08:01 Create Your Own Template
00:21:35 Remove Optional Parameters Automatically
00:28:37 Show Error if Required Parameter Is Missing
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