🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3
Part 3 of our Bidding Strategies Guide series is all about Maximize conversion value bidding. John shares why it’s difficult to scale with this bidding strategy, and when and how you should be using it amidst the difficulty.
He also talks about the pros and cons of Maximize conversion value bidding, why you should choose it over Maximize conversions bidding, and more:
0:00 Intro | Maximize Conversion Value: Bidding Strategies Guide Part 3
0:49 Maximize conversion value
2:37 Maximize conversion value is not keyword-based but people-based
5:15 When not to use Maximize conversion value bidding
7:03 Maximize conversion value vs. Maximize conversions
8:22 Why Maximize conversion value with a Target ROAS is even more difficult to scale
11:34 Applying the law of averages when using Maximize conversion value with Target ROAS
🎯 Guide to Google Ads Bidding Strategies:
Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: • 🎯 Guide to Google Ads Bidding Strateg...
Maximize Conversions | Bidding Strategies Guide Part 2: • 🎯 Maximize Conversions | Bidding Stra...
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