How I get clients through cold emailing
Here is an easy formula to use for your next cold emailing task.
Subject line —Make it catchy
Think of something that will make you open an email and use it. Your subject line is the only chance you get to make them open your email. Don’t waste it.
Introduction —Give a compliment
Use your introduction to drop a strategic compliment for your potential client. Make this compliment about their business, and let them know you have done your homework.
Pain point —The problem you noticed
No, go straight to the point. Tell them why you’re emailing them. What is the problem you saw that you think you can solve?
Credibility— Why should they trust you?
This is where you sell yourself. Tell them what you’ve done before and why you qualify to solve this problem. Add links to your past works, be specific! Mention numbers and success rates.
Solution— How can you help?
Now go ahead and show them how you can help them. Tell them your smart solution to the problem you discovered.
Call to Action —Make it a question
Finally, tell them the action you want them to take. A smart tip is to use a question to end your email.
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