Learn how Google Adrank works and boost your eCommerce sales with these tips. Understand the Google Ad ranking algorithm to improve your ad position and increase conversions!
📈Learn how to grow your eComm business: 🔗https://udemy.com/user/trevor-ginn-2
🆘Or get my agency to help you: 🔗http://www.vendlab.com
Timestamps
0:00 Adrank introduction
1:46 How Google ranks Ads
2:36 Quality Score
3:15 Ad auction
To place an advert, an advertiser specifies a list of keywords (or sometimes landing pages or products) for which they want the advert to appear, the advert's content and the price they are willing to pay for a click. When a user searches, Google displays a list of adverts next to the natural search results triggered by keywords in the search query. The adverts' order is decided by the cost per click the advertiser is willing to pay and the advert's historical performance.
For example, imagine an online retailer wanting to advertise its digital camera range. They create an advert triggered by the key phrase 'Canon digital camera'. A user then uses Google to search for the phrase 'buy Canon digital camera'. If the search phrase contains the specified keywords, the advert may be served. If a user clicks on the advert, the retailer is charged. If not, there will be no cost.
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WHO AM I?
My name is Trevor Ginn, and I have over 15 years of experience building and growing my own multi-channel eCommerce businesses. My experience is hands-on and hard won!
My agency (https://vendlab.com/) focuses on helping brands and retailers grow their direct-to-consumer domestic and international sales using the major online sale channels: Shopify, Amazon, eBay, Google, Facebook and TikTok.
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