How To Target B2B Audiences on Facebook
Facebook is finally coming out with B2B targeting within its platform. In this video, John Lincoln, a digital marketing expert, will overview the various targeting options available.
Now, for the first time, you can access the following when creating a campaign within Meta:
1. IT Decision Makers: A B2B audience segment that targets ads to people who are IT decision-makers based on their job titles.
2. Business Decision-Makers based on their titles and interests: A B2B audience segment that targets ads to people who are business decision-makers based on their job titles and interests.
3. Business Decision Makers: A B2B audience segment that targets ads to people who are business decision-makers in engineering/IT, operations, HR, strategy or marketing, based on their job titles.
4. New Active Businesses: Admins of engaged businesses that were created in the last 6, 12, or 24 months.
Interested in running B2B targeted ads on Facebook? Ignite Visibility is here to help - reach out to us at [email protected].
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