How SEO Works? (For Beginners) 2023 ๐ Introduction to Search Engine Optimization
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All right. So you have a website and want to ensure it shows up on Google somehow, but you don't know how to do that. Well, that's where search engine optimization comes inโalso known as SEO. Unfortunately, understanding SEO can sometimes be tricky, especially if you're not very computer savvy or don't know too much about tech. But that's fine because you don't need to know much about tech to understand SEO.
SEO is an extremely simple thing. Unfortunately, we tend to complicate it. So in this post, what I'll be doing is explaining SEO in a way that is very simple and easy to understand. I will not go into anything very complicated, confusing, or technicalโjust the basics.
So hopefully, if you have a business or you're launching a product or a store that you want to launch online, you can understand some of the best practices for you to follow. I won't go into specifics about how to do these things; instead, I'll provide a high-level overview.
What is SEO?
SEO stands for "search engine optimization." So it's ensuring that our content, website, or blog looks as good as possible to Google. SEO is a sub-topic of digital marketing. My favorite definition for SEO is implementing strategies and tactics to improve ad websites, web pages or web pages, and rankings on search engines. SEO is a long-term gameplay. It's not something you're going to apply to a website overnight and see immediate results. It takes time. SEO is a very fast-growing industry. If you search LinkedIn, you'll find there's just no shortage of jobs for SEO professionals.
There are a few other search engines out there, but we're not going to go into that. And also, in the United States, Google has a vast majority of the market share. So we tend to focus on Google, not to mention that they have so much free software that they give us that we can use, like Google Analytics and Search Console.
So we tend to focus mostly on Google, but there are other search engines, especially if you're abroad. The point is that search engine optimization optimizes the page to be more favorable for Google.
Why is SEO important
you might have a boss on the fence about investing in SEO, or you have a business but don't know if investing in SEO is the right move for you. If that's the case, here are a few reasons SEO matters for every business.
*Read the full transcript on my blog: https://yerainabreu.com/blog/what-is-...
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