Christina Goldschmidt, VP & Head of Product Design @ Etsy — 9 Pillars of Scaling Your UX Team
In this episode, we speak with Christina Goldschmidt, VP & Head of Product Design at Etsy. We discuss the nine pillars of scaling your UX team. Christina shares her experiences and insights on how to build a strong design culture, align business goals with design vision, and create high-performing teams. Whether you're a design leader or a member of a growing UX team, this episode offers valuable insights into how to scale your team for success.
1. Introduction and Music (0:00)
2. Welcome to "How We Scaled It For Design Teams" (0:05)
3. Meet the Host - Adam Perlis (0:11)
4. Guest Introduction - Christina Goldschmidt, VP of Etsy (0:19)
5. Discussing the Nine Pillars of Scaling Your UX Team (0:26)
6. Insights on Building a Strong Design Culture (0:33)
7. Creating High-Performing Teams (0:40)
8. Christina Goldschmidt's Background and Experience (1:00)
9. The Importance of Mental Health in the Workplace (1:48)
10. Christina's Passion for Education (2:04)
11. The Nine Pillars of Scaling Your UX Team (2:28)
12. Christina's Experience at Accenture (2:51)
13. Aligning Business Goals with Design Vision (4:17)
14. Understanding Career Paths and Transparency (4:42)
15. The Importance of Professional Development and Leadership (5:01)
16. Communicating and Contextualizing Business Goals (5:25)
17. Building a Strong Company Culture (5:39)
18. Aligning Design Goals to Business Goals (6:05)
19. The Role of Constraints in Design (10:40)
20. Creating a Design Vision (12:17)
21. Importance of Org Models and Ratios (15:08)
22. Upskilling and Adapting to Business Needs (20:20)
23. Adapting the Team Structure to Match the Business (21:03)
You can follow along with Christina's work at the following links:
🔗 / christinagoldschmidt
👉 cgoldschmidt.com
Helpful Links:
InVision’s Design Maturity Report:
https://s3.amazonaws.com/designco-web...
DVF Model:
https://www.uxdesigninstitute.com/blo...
Design Team Vision Statements:
https://www.uxpin.com/studio/blog/des...
Org Design for Design Orgs:
https://orgdesignfordesignorgs.com/
Ratios:
https://www.nngroup.com/articles/ux-d...
Career Ladders:
/ designing-a-career-ladder-for-product-design
Partnering with Recruiting:
https://vimeo.com/844029053?share=copy
Design Apprenticeships:
/ wendyjohansson
Coaching:
https://www.svpg.com/the-coaching-ser...
Business skills and training:
https://d.mba/
https://designmba.show/
Second Wave Dive
https://www.secondwavedive.com/
DesignDept:
https://www.designdept.co/
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🎧 Listen on Spotify: https://open.spotify.com/show/0cAfSJ8...
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Music by: ELo-Fi Fashion Chill Hip Hop | Vlog by Alex-Productions |
• Lo-Fi Fashion Chill Hip Hop by Alex-P...
Music promoted by http://onsound.eu/
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