Firestarters Ep. 9: Andy Nairn, Founding Partner at Lucky Generals
Andy Nairn is a co-founder of Lucky Generals, one of the most successful creative agencies in the UK. He is one of the best known planners in the country and has been named the top brand strategist in the UK by Campaign for three years in a row. In this latest episode of Google Firestarters Andy talks about the risks of overthinking marketing and brand problems, how the quest for perfection can suffocate serendipity and luck, and how becoming buried in process can mean that you become blind to everything else around you.
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google.
Think with Google Firestarters is commissioned by Think with Google. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!
Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod
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